Product Management: From Strategy to Launch with Agile & AI
In Business StrategyAbout this class
Product managers sit at the intersection of business, technology, and user experience. This course gives you the frameworks, tools, and practices to confidently lead products from idea to launch — whether you are transitioning into PM or levelling up your existing skills.
What You Will Learn
- Define and communicate a compelling product vision and strategy
- Conduct user research and translate insights into product requirements
- Prioritise features using RICE, MoSCoW, and opportunity scoring frameworks
- Build and manage a product roadmap using Jira, Notion, and Productboard
- Lead Agile Scrum ceremonies: sprint planning, standups, retrospectives
- Write clear PRDs, user stories, and acceptance criteria
- Measure product success with OKRs, KPIs, and analytics (Mixpanel, Amplitude)
- Use AI tools to accelerate research, spec writing, and stakeholder updates
Course Modules
Module 1 — Product Thinking & Strategy
Product vision, mission and strategy frameworks (North Star, Wardley Maps), competitive landscape analysis, market sizing, and product positioning.
Module 2 — User Research & Discovery
Conducting interviews, writing surveys, Jobs-to-be-Done, continuous discovery habits, building and validating problem hypotheses.
Module 3 — Roadmapping & Prioritisation
Product roadmap formats, RICE scoring, MoSCoW, opportunity solution trees, stakeholder alignment, managing technical debt on the roadmap.
Module 4 — Agile & Scrum
Agile manifesto, Scrum roles & ceremonies, writing user stories and acceptance criteria, sprint planning, backlog grooming, velocity tracking.
Module 5 — Writing Great Product Specs
PRDs (Product Requirements Documents), functional and non-functional requirements, wireframe collaboration, working with design and engineering.
Module 6 — Product Analytics & Metrics
Defining success metrics, OKRs and KPIs, funnel analysis, cohort analysis, A/B testing basics, Mixpanel and Amplitude walkthroughs.
Module 7 — Stakeholder Management & Communication
Managing up and across, executive presentations, handling scope creep, negotiation techniques, building a culture of product thinking.
Module 8 — AI for Product Managers
Using Claude and ChatGPT to write PRDs, synthesise user research, generate ideas, automate status updates, and run competitive analysis at speed.
FAQ
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Products, like ghosts, are all around you (read that in a spooky voice).
Sure, it sounds simple, but there’s a lot more nuance to this than just looking up the dictionary definition.
